Making the difference

THE PASSIONATE PEOPLE BEHIND NATURAL PRODUCTS

When you walk into a natural products or health food store, you feel differently than you would in a supermarket or drugstore. At the supermarket, bright colors and shelf positioning seem to dominate the senses, just as jingles and slogans for the most wellknown brands run through your head, seeming to make your decisions for you-may the best marketing and packaging win!

But such sales tactics don't really tell us what the best brands are-especially at the health food store, where it's left up to consumers to read labels, and maybe even the ingredients list, to make decisions. Suddenly it's substance over packaging, and for those …