CHICAGO AGENCIES PITCH FTD'S $40 MIL BUSINESS: CLIENT'S SHOP SHIFTS FAIL TO DISCOURAGE 6-7 CONTENDERS.(Brief Article)

At least six midwestern agencies in the hunt for the $40 million FTD/Florists' Transworld Delivery account hope they're not viewing the business through rose-colored glasses.

Known as a demanding client, FTD parted ways this month with its fourth agency in seven years, Doner, Southfield, Mich.

A spokeswoman for the Downers Grove, Ill.-based flower marketer confirmed FTD, owned by Perry Capital Investments, is seeking a new ad agency. But she wouldn't identify the six to seven shops she said are being considered. She also declined comment on FTD's break with Doner, its agency of two years, other than to say FTD wants to take its advertising in a new direction. …